Fabletics Contributing to the Growing Athleisure Industry

Taking on significant e-commerce retailers like Amazon is not an easy thing to achieve, but that is what Fabletics has been able to accomplish in a short period of its existence. Fabletics started its business in the year 2013 and since then has grown at a massive pace to give its competitors in the athleisure market, including Amazon, a tough time.


The turnover of Fabletics has risen to near $300 million in just a couple of years, and as per the current standing in the market, it is a figure that is expected to grow massively in the years to come. It is primarily because Fabletics comes up with new and modern collections regularly that aligns well with the customers’ preferences and requirements.


Fabletics specializes in providing high-quality athleisure products for women and offers it in the range of sizes, starting from XXS to 3XL. It makes it easier for women of all sizes to shop online at Fabletics without having to worry whether they would be able to get apparels of their size or not. Kate Hudson, who is a well-known actress in Hollywood, is also the co-owner of Fabletics.


She has played a vital role in the rise of Fabletics even after facing fierce competition from other companies. One of the things that have helped Fabletics stay afloat in such colossal competition is the company’s focus on using Big Data technology. Kate Hudson personally looks into the sales figure data each week to see which products are doing well and which aren’t. It helps the company to take down the products that are not being liked by the customers and replace it with the ones that are getting popular.


Kate Hudson says that in the age of social media, it is crucial for companies to listen to what the customers have to say about the brand. It is why Fabletics has a dedicated customer support to take feedback from the customers and provide solutions to the customers who are facing any issues with their orders or have any grievances.


The companies should not forget the customers’ right after the sales as only the companies that can successfully provide post-sale services would win the hearts of the customers. Fabletics has been growing steadily since it was launched because Kate Hudson and her partners continue to look for new opportunities in the fashion world. They are updated with the latest in fashion business to ensure customers always get the best product at reasonable prices.