Andy Wirth is a unique individual who has known ever since an early age that he has wanted to combine both nature and business to make a career that he is truly passionate about. As a businessman, Andy Wirth has worked with mountain resorts for decades and as found innovative ways to bring in more customers and bring in more revenue for the owner. Learn more about Andy Wirth: www.kcrw.com/people/andy-wirth
Andy Wirth’s current position is as CEO with the Squaw Valley Ski Resort which is the result of a merge between Alpine Meadows and Squaw Valley. This new result is a new and improved ski resort that has been run by Andy Wirth for over five years.
Mr. Wirth’s passion and innovation has been demonstrated constantly over these past five years through the many changes that he has made. Andy Wirth not only wants to increase the overall revenue of the resort, but also wants a resort that will make both the visitors as well as the locals happy with the results.
As Andy Wirth is an innovator, he was asked specifically to come of the KCRW talk show to talk about the current drought that has been negatively affecting the West Coast through households as well as with businesses. As the owner of a large ski resort that requires snowfall, Andy Wirth was asked to offer his opinion of the drought as well as his future expectations or predictions of what this drought will mean for businesses. Learn more about Andy Wirth: http://www.bloomberg.com/research/stocks/private/person.asp?personId=36030954&privcapId=7911768
Andy Wirth kindly consented and was able to offer insight on his industry that relies heavily on the amount of snowfall that is received each year.
Andy Wirth, during this interview, assured the public that though many ski resorts do rely on snow to continue to stay in business, this is not the case with his business. Rather than relying on the thousands of acres of snowy lands at the Squaw Valley, Andy Wirth also wants visitors and even the locals to take advantage of exploring one of the most beautiful areas in the entire world.
Though Andy Wirth has lands that are encouraged to ski on, over the next few years, Andy Wirth will be adding more and more activities to take part in.
In addition to exploring, Andy Wirth also mentions to the KCRW station that the drought has encouraged individuals as well as his business to save more water. As of now, Andy Wirth is making many investments that will save water and use it in a more efficient manner.
Though this may cost more in the short-run, this will be better for the environment and will not use as much of the natural resources that are so abundantly provided in the region of Tahoe.